ACLA Logo
All Courses/Communication/Climate Communication & Storytelling
CommunicationIntermediateFREE COURSE · CERTIFICATE

Climate Communication & Storytelling

Tell climate stories that move people — from data visualization to narrative strategy to media engagement.

4.13(355 ratings)
5,450 enrolledUpdated 2026-08
6 weeks 6 modules · 28 lessons ~1 hours of learning English Certificate of completion
M
Taught by
Mr. Tendai Mukamuri
Free$49FOREVER
Enroll free in the Tapi Learn app
Certificate at 80%+ on the final test
Quizzes, XP, streaks & AI career coach
Get the App — It's Free

What You'll Learn

Explain why factual accuracy alone rarely changes minds, and apply the psychological and behavioural science that shapes how people process climate information.
Segment audiences by values, worldview, and existing attitudes, and design messages and messengers matched to each segment.
Apply framing theory to choose language, metaphors, and terminology that build understanding rather than resistance.
Construct compelling, ethical climate stories using narrative structure, character, place, and stakes — balancing urgency with hope and agency.
Produce and evaluate visual, data-driven, and digital storytelling formats, including infographics, short-form video, and interactive data visualisation.
Engage journalists and media outlets effectively, pitch climate stories, and recognise and counter climate misinformation.
Design advocacy and behaviour-change communication campaigns using recognised funnels and evaluation frameworks.
Demonstrate applied competency through six module assessments and a cumulative final examination.

About This Course

Tell climate stories that move people — from data visualization to narrative strategy to media engagement.

How it works

  • Enroll free in the Tapi Learn app — no payment, no ads
  • Learn lesson-by-lesson; pass each module quiz (60%) to progress
  • Score 80%+ on the final assessment to earn your certificate

Course Curriculum

6 modules · 28 lessons · ~1h total
What Is Climate Communication?
2 min
The Science-Action Gap
2 min
A Brief History of Climate Communication
2 min
Core Principles of Effective Climate Communication
2 min

Your Instructor

T

Mr. Tendai Mukamuri

Environmental Journalist & Communications Director

ACLA Faculty

Award-winning environmental journalist and communications director at a major African climate NGO. Trained 500+ African climate communicators.

Award-winning journalist (CNN Multichoice, Reuters)MA Journalism, Columbia UniversityTrained 500+ communicators